Showing posts with label self-publishing. Show all posts
Showing posts with label self-publishing. Show all posts

Wednesday, February 13, 2013

APE: Author, Publisher, Entrepreneur (How to Publish a Book), by Guy Kawasaki, Shawn Welch

Nononina Press, ISBN 9780988523, December 2012

Do you have a book you want to write, something that would add value to the world for the people who would read it? An exciting story, a history of something most people don't know about, an instructional book on your area of expertise? A cookbook? Whatever the subject or the nature of the book, at one time your only option was to interest an established publisher in buying it. That's still the most obvious course, and for many reasons, it's often the best course. Established publishers have editors, copy-editors, art directors, contracts with printers, marketing departments, distribution networks. That's a lot of work that gets done for you, while you "only" have to write the book and collect your advance and, if you're fortunate, your royalty payments as they come in.