If the title seems a little out there, there's a reason.
Theodore Beale, a.k.a. Vox Day, leader of the Rabid Puppies faction in the slate attacks on this year's Hugo Awards for science fiction and fantasy, has been a bit obsessed with John Scalzi. He also rants a good deal about "SJWs"--"social justice warriors," who according to him and his friends are destroying science fiction by liking things the Puppies don't. Recently, he's released a book, promised for at least two or three weeks beforehand, entitled SJWs Always Lie: Taking Down the Thought Police, under his his online name, Vox Day. You can find it on Amazon, no problem.
Or you can get this book instead. It's a lot more fun.
This is a parody, a total send-up of Vox Day's book. SJWs Always Lie has two chapters 5; John Scalzi is Not a Very Popular Author has three chapters 5! Bonus! Theo Pratt (a.k.a. Alexandra Erin) reveals the true evil of the dread John Scalzi as Vox Day never truly can. His deviousness! His SJWness! His obviously terrible $3.4 million, ten-year contract with the equally dread Tor!
You can purchase the Kindle edition here, or true fans of the absurd can listen to the audiobook, read by John Scalzi, here. Why did John Scalzi read the audiobook version? To raise money for a science fiction fandom charity, Con or Bust. Click the link for the audiobook, and you'll find more information about Con or Bust, the fundraising, and the other bonus coming from Scalzi: a song he's commissioning, about his noted Not Very Popularity.
Click one of the links; go have fun!